You won’t need a magnifying glass to solve this mystery.

I showed a house in Lewisville this week at my client’s request. It has become the topic of discussion around the office water cooler in terms of ethical marketing practices.

The photo is what the listing agent has used to advertise the property in the MLS.

This photo is the street view using Google Maps.

Notice anything different?

There has been some debate dating back to the late 90′s regarding how altered or enhanced images on real estate listings can be considered forms of deceptive advertising. The exact definition of ‘how much photoshopping’ is too much is still a gray area. The NAR requires agents to provide a ‘true’ picture. Although some touch-ups are allowed (e.g., removing a water hose or person that was accidentally caught in the frame), distorting the truth of the home’s condition, configuration, or environment are not.

What is your opinion on altering photos? As a seller, would you consider altering photos to entice buyers to come see a home they otherwise might not? As a buyer, would you feel duped and mislead once you see that reality doesn’t match the listing photos?